Background 

The team at clean was rolling out a new e-commerce feature targeted towards Shopify merchants.

They wanted to get as much exposure to the tech scene and e-commerce entrepreneurs as possible and therefore decided to do a Product Hunt launch.

Since their team’s bandwidth was occupied with other marketing channels, they decided to partner with us to help them prepare for the big Product Hunt launch.

We worked with them to prepare their marketing assets, decide on a promotional strategy and coordinated cross promotional efforts throughout the launch day while keeping them continously updated.

The Results

Clean cart finished as #1 Product of the day while 6x-ing their user growth throughout the launch period.

In addition, they were featured in the Product Hunt newsletter which lead to elevated traffic and user signups for the entire duration of their launch week.