We are a performance based marketing agency that specializes exclusively in Product Hunt launches.
Depending on the size of your team and resources, most startups prepare multiple weeks in advance for a Product Hunt launch with the hopes to rank in the top spots on launch day to get the maximum amount of exposure and drive new user signups.
We take care of the entire launch preparations, consumer research and the launch promotion. We will only issue an invoice if we successfully get you into the top spots on your launch day.
Product Hunt is platform which is used by startup founders, maker’s, marketers and product managers to get their product in front of the tech community, increase brand awareness and drive user signups.
Many B2B companies like Asana, Slack and Stripe got their initial exposure by launching on Product Hunt.
The site is estimated to have 4.5M active monthly users and a newsletter subscriber count of ca 750.000.
Apart from receiving additional brand awareness, exposure and more user signups, a successful Product Hunt launch can be leveraged as social proof to get into additional tech publications relevant to your industry,
We follow a process where we’ll find users who have in the past voted for similar products like yours.
We then showcase your product to these users in order to bring more engagement to your product site.
We work with different hunters who will use their network to share your product launch.
They’ll promote your launch across a variety of different online communities and social channels to bring more awareness to your launch.
We’ll continuously monitor your ranking throughout the day and ensure that while competition gets tougher, you maintain the edge and rank higher.
All you have to do is to engage with incoming questions and respond to feedback from the community.
As you rank higher we’ll provide you with launch updates throughout the day.
Both B2B and B2C startups can benefit from a Product Hunt launch although signups metrics can vary depending on your type of product, pricing model and onboarding flow. On average our clients have seen an increase in the following metrics throughout their launch period.
#2 Product of the Day on March 16, 2021
“We’ve seen 1,700 unique pageviews to the PH landing page, 333 leads and 208 signups.
The team at Social Growth Labs handled the entire launch prepartions, from collecting the launch assets, making suggestions to the ad copy, recommending the best launch day and more!”
#1 Product of the Day on August 03, 2020
“Overall we saw an immense increase in traffic in the first two days, and activity has remained high today.
But the biggest impact we saw was signups, where we went from a handful a day to 143 on Monday and 232 on Tuesday.
I expect hundreds more at the end of the day today, potentially topping Tuesday’s result.
Best of all though is that we are getting tons of engagement and having conversations with users who are very positive about the product.”
#1 Product of the Day on June 14, 2021
“Social Growth labs helped us get more exposure and we ended the day as #1 Product of the day which helped us to attract a ton of new users.”
When Lunchclub launched its newest Fireside chat feature, we worked with them to bring more interested users to the platform.
They received a lot of positive engagement from the community which turned into new user signups and exposure to the tech world.
#1 Product of the Day on February 08, 2021
“On launch day we got about 1.3k impressions directly from PH, which turned into 467 installations of our tool.
Surprisingly, we actually got more impressions + more installs (>500) on Tuesday, I think largely due to the momentum you gave us.
Even today we’re sitting at 120+ concurrent users, and it looks like we may get even more installs than yesterday.”
#1 Product of the Day on October 07, 2020
Throughout their launch day, Gazepass built substantial momentum from interested users and amongst the developer community which allowed them to turn this attention into new signups.
In addition to new user signups they received a ton of super valuable feedback from the community which will help our team with developing the product roadmap further.
#1 Product of the Day on November 11, 2020
“Thanks to you we have had tens of thousands of page views and nearly 10,000 signups since the Product Hunt launch day!”
Social Growth Labs worked with the team at xpression camera to prepare for the launch.
In addition, we monitored metrics throughout the launch day and managed the promotions.
#1 Product of the Day on March 24, 2022
The launched went phenomenally well. In terms of traffic, we’re seeing huge spikes in sign ups relative to where we were before and the positive energy evoked by users has a clear knock on effect for everything else.
Summari wanted to launch their B2C product on Product Hunt in order to drive initial brand awareness, build credibility in their industry and drive user signups. We devised a campaign strategy that would help them achieve all 3 of their objectives and coordinated the execution.
Apart from ranking top #1 Product of the day, #1 Product of the week and #3 Product of the month, Summari received record spikes in traffic and new user signups.
#1 Product of the Day on February 15, 2022
Adventr recorded a 6X increase of user signups throughout their launch day and received a full-page feature in the Product Hunt newsletter.
Devo Harris is a serial media executive whose resume includes co-founding GOOD Music with Kanye West, discovering and signing John Legend, and winning a Grammy Award for Best Rap Song (Ye’s “Diamonds (from Sierra Leone)”).
Adventr lets anyone easily create fully interactive, actionable videos and share them anywhere. Apart from ranking as #1 Product of the day Adventr, received a full page feature in the Product Hunt newsletter which yet to another increase in lead flow and B2B conversations with interested prospects.
#1 Product of the Day on March 03, 2022
We’re incredibly pleased with the result. Thank you to you and your team for your support during the campaign. We’re going to leverage the social proof for fundraising and media interest. Hope to collaborate again on future campaigns!
The team behind Shepherd had been heads down working on product development and didn’t have the time or resources to prepare for a Product Hunt launch. Yet they wanted to make their launch day a success in order to drive more brand awareness, drive media attention and use if for investor exposure. They decided to outsource the launch preparations to us and we worked with them prior and throughout the campaign.
Shepherd became #1 Product of the day during their launch period.
