Please review the information below to understand what a Product Hunt launch could mean for your business and to compare metrics from other Startups that we have worked with in the past.
We are a performance based marketing agency that specializes exclusively in Product Hunt launches.
Depending on the size of your team and resources, most startups prepare multiple weeks in advance for a Product Hunt launch with the hopes to rank in the top spots on launch day to get the maximum amount of exposure and drive new user signups.
We take care of the entire launch preparations, consumer research and the launch promotion. We will only issue an invoice if we successfully get you into the top spots on your launch day.
Product Hunt is platform which is used by startup founders, maker’s, marketers and product managers to get their product in front of the tech community, increase brand awareness and drive user signups.
Many B2B companies like Asana, Slack and Stripe got their initial exposure by launching on Product Hunt.
The site is estimated to have 4.5M active monthly users and a newsletter subscriber count of ca 750.000.
Apart from receiving additional brand awareness, exposure and more user signups, a successful Product Hunt launch can be leveraged as social proof to get into additional tech publications relevant to your industry,
We follow a process where we’ll find users who have in the past voted for similar products like yours.
We then showcase your product to these users in order to bring more engagement to your product site.
We work with different hunters who will use their network to share your product launch.
They’ll promote your launch across a variety of different online communities and social channels to bring more awareness to your launch.
We’ll continuously monitor your ranking throughout the day and ensure that while competition gets tougher, you maintain the edge and rank higher.
All you have to do is to engage with incoming questions and respond to feedback from the community.
As you rank higher we’ll provide you with launch updates throughout the day.
Both B2B and B2C startups can benefit from a Product Hunt launch although signups metrics can vary depending on your type of product, pricing model and onboarding flow. On average our clients have seen an increase in the following metrics throughout their launch period.
#1 Product of the Day on September 29, 2022
The team from Arcade had their initial debut on Product Hunt in January 2022 and ended up ranking in the top 4th spot. Throughout the proceess, they realized that the preparations were very time consuming when done in house and kept the team from focusing on other vital tasks at the time.
#1 Product of the Day on April 25, 2022
We saw good traction with developer sign ups. Yesterday was a record day for us and today is already #2 best day of the year in terms of signups.
Having never put anything on Product Hunt before, I was very grateful for all of your guidance.
#1 Product of the Day on March 11, 2022
Mage was planning their GA and wanted to use Product Hunt to announce their launch. Apart from becoming Product of the week, day and month, Mage received a significant increase in website traffic, early adopter feedback and exposure to the tech scene which will lead to long term brand awareness.
#1 Product of the Day on March 15, 2021
“Throughout our launch day we saw a 4x increase in traffic to the site and a 6x increase in new contacts. It was a great day!”
The Product Hunt launch really helped Clean Cart to get more exposure to their ideal target user base of e-commerce entrepreneurs,
In addition their product received more exposure to a tech-savvy crowd which provided them with valuable user feedback that is now being implemented to improve the product.
#1 Product of the Day on February 18, 2021
“Our launch day went fantastic!
Here are our metrics from our launch day:
– 3,922 unique pageviews, 1867 unique visitors, 286 signups
#2 Product of the Day on June 21, 2022
“We had hundreds of installs during our launch week, and we are now regularly seeing installs every day (which is a big difference from before, since we were in private beta and didn’t see organic installs at all).
Website traffic is now also up like 100% or something. So all in all, a success!”
#1 Product of the Day on July 03, 2020
“The guys from Social Growth Labs were able to bring more traffic to our product page and allowed more users from the community to see what we were building with Respond Flow.”
Respond Flow launched recently rolled out a new text marketing platform and wanted to acquire more users quickly while being able to get more brand recognition from the tech crowd.
During their launch period, we worked with Respond flow to expand their promotional efforts amongst our own networks to bring them additional visibility,
#3 Product of the Day on June 03, 2021
“Thank you for your guidance and help promoting Moonsense to the ProductHunt community!
We are very excited about what’s next now that we are in the open and we got a good number of people to install the Recorder app.
#1 Product of the Day on August 07, 2020
“Our Product Hunt launch really put us on the map within our vertical and has lead to a ton of new user signups amongst our ideal target client base.
In addition to new user signups we received a ton of super valuable feedback from the community which will help our team with developing the product roadmap further.
Product Hunt is an awesome place to gain new exposure for a productivity tool like ours and we couldn’t have done it without Tom and his team.”
#2 Product of the Day on March 16, 2021
“We’ve seen 1,700 unique pageviews to the PH landing page, 333 leads and 208 signups.
The team at Social Growth Labs handled the entire launch prepartions, from collecting the launch assets, making suggestions to the ad copy, recommending the best launch day and more!”
#1 Product of the Day on August 03, 2020
“Overall we saw an immense increase in traffic in the first two days, and activity has remained high today.
But the biggest impact we saw was signups, where we went from a handful a day to 143 on Monday and 232 on Tuesday.
I expect hundreds more at the end of the day today, potentially topping Tuesday’s result.
Best of all though is that we are getting tons of engagement and having conversations with users who are very positive about the product.”
#1 Product of the Day on June 14, 2021
“Social Growth labs helped us get more exposure and we ended the day as #1 Product of the day which helped us to attract a ton of new users.”
When Lunchclub launched its newest Fireside chat feature, we worked with them to bring more interested users to the platform.
They received a lot of positive engagement from the community which turned into new user signups and exposure to the tech world.
#1 Product of the Day on February 08, 2021
“On launch day we got about 1.3k impressions directly from PH, which turned into 467 installations of our tool.
Surprisingly, we actually got more impressions + more installs (>500) on Tuesday, I think largely due to the momentum you gave us.
Even today we’re sitting at 120+ concurrent users, and it looks like we may get even more installs than yesterday.”
#1 Product of the Day on October 07, 2020
Throughout their launch day, Gazepass built substantial momentum from interested users and amongst the developer community which allowed them to turn this attention into new signups.
In addition to new user signups they received a ton of super valuable feedback from the community which will help our team with developing the product roadmap further.
#1 Product of the Day on November 11, 2020
“Thanks to you we have had tens of thousands of page views and nearly 10,000 signups since the Product Hunt launch day!”
Social Growth Labs worked with the team at xpression camera to prepare for the launch.
In addition, we monitored metrics throughout the launch day and managed the promotions.
#1 Product of the Day on March 24, 2022
The launched went phenomenally well. In terms of traffic, we’re seeing huge spikes in sign ups relative to where we were before and the positive energy evoked by users has a clear knock on effect for everything else.
Summari wanted to launch their B2C product on Product Hunt in order to drive initial brand awareness, build credibility in their industry and drive user signups. We devised a campaign strategy that would help them achieve all 3 of their objectives and coordinated the execution.
Apart from ranking top #1 Product of the day, #1 Product of the week and #3 Product of the month, Summari received record spikes in traffic and new user signups.
#1 Product of the Day on February 15, 2022
Adventr recorded a 6X increase of user signups throughout their launch day and received a full-page feature in the Product Hunt newsletter.
Devo Harris is a serial media executive whose resume includes co-founding GOOD Music with Kanye West, discovering and signing John Legend, and winning a Grammy Award for Best Rap Song (Ye’s “Diamonds (from Sierra Leone)”).
Adventr lets anyone easily create fully interactive, actionable videos and share them anywhere. Apart from ranking as #1 Product of the day Adventr, received a full page feature in the Product Hunt newsletter which yet to another increase in lead flow and B2B conversations with interested prospects.
#1 Product of the Day on March 03, 2022
We’re incredibly pleased with the result. Thank you to you and your team for your support during the campaign. We’re going to leverage the social proof for fundraising and media interest. Hope to collaborate again on future campaigns!
The team behind Shepherd had been heads down working on product development and didn’t have the time or resources to prepare for a Product Hunt launch. Yet they wanted to make their launch day a success in order to drive more brand awareness, drive media attention and use if for investor exposure. They decided to outsource the launch preparations to us and we worked with them prior and throughout the campaign.
Shepherd became #1 Product of the day during their launch period.
Yes, you can relaunch on Product Hunt with the same product as long as:
-You you developed a new feature update or releases a new version of the product
-OR at least 6 months have passed since your most recent launch.
Companies like Stripe or Shopify often launch a new feature update ever quarter to gain additional exposure.
While the prep time for a launch often takes multiple weeks, the launch day itsself only last 24 hours.
It starts at 12:00am PST and ends at 11:59PM PST.
If you have ever googled “What is the best day of the week to launch on Product Hunt?”, you will have seen dozens of articles that suggest to launch on a Tuesday or Wednesday. While, yes, those are the days where you will see the highest engagement and traffic metrics, these will also be the most competitive days on Product Hunt. Your product will be competing along products like Stripe, Slack and Asana.
It depends on what your KPI’s and objectives for the launch are.
fIf you are looking to drive the highest amount of traffic and are ok to rank in the 3rd spot, then launching on a Tuesday and Wednesday would be good days.
If you are looking for brand awareness, social proof and additional exposure, then Mondays, Thursdays and Fridays are great launch days. On these days you will still see great traffic numbers but you won’t be facing as much competition end will have better chances to rank in the top spots.
Every day hundreds of Startups launch on Product Hunt with the aspirations to make in into the top spots. However, only a few dozen of them ever make it onto the featured page and only a small fraction make it into the top spots.
Your chances to make it into the top spots will depend on a variety of factors such as:
1. The day of the week you launch
2. The subcategory you are launching in
3. Your product itself
While we take care of the majority of the launch preparations, we do ask that you submit the marketing materials from your end. Typically these consist of a few gallery images that showcase how your product works, a product video (if you have one) and a short ad copy that outlines why you build the product, what problem it solves and how it works.
We find that only the maker team itself knows how to best describe why they are working on a product and what problems it is supposed to solve for the market. However, we do provide best practices on how to format these assets and will also review them once you have submitted them to us.
Once everything looks good, we’ll build out your launch page and take care of all of the promotions on your launch day.
