Background 

The team at Gazepass wanted to make sure they would get the maximum amount of exposure and brand awareness when launching on Product Hunt but they didn’t have the time or team resources to dedicate to the intensive pre launch preparation period.

When we started working with Gazepass, we conducted consumer research to understand which types of users would benefit the most from their solution.

Afterwards, we devised a launch strategy that consisted of micro influencer marketing and promoted Gazepass across a variety of Slack and Linkedin Groups to drive more traffic to their launch page.

The Results

Gazepass finished as #1 Product of the day and was featured across a variety online publications.

They saw a massive spike in website traffic and user signups and received instant market feedback from their target user base.