Background 

NotDiamond, a conversational UI for your AI stack, needed a high-impact launch to attract its core audience: AI engineers looking to prototype and iterate faster. They wanted traction with real users—not vanity metrics—and needed to stand out on Product Hunt against dozens of other AI tools launching weekly.

The Results

To help NotDiamond reach its core audience of AI engineers, we crafted a launch strategy focused on relevance, timing, and momentum. We positioned the product around real-world developer use cases, activated early traction through curated tech communities, and built a surge of engagement that pushed the launch to the #1 Product of the Day. By combining structured outreach with performance-based promotion, we drove high-intent traffic and thousands of signups—validating NotDiamond’s value prop with real users in the AI dev space.

The Results:

🔥 #1 Product of the Day

👀 13,706 unique web visitors across launch pages

👥 2,043 total chat app signups from AI engineers

🧠 Ongoing buzz from builders and founders testing it live