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Case Study

Stars

How Tana Secured a #1 Product Hunt Launch, Thousands of New Users, and a $25M Series A Announcement

Company Name:

Tana

Website:

https://tana.inc/

An AI-native workspace for tech-savvy professionals who want to stay on top of everything—without the busywork. Tana helps you connect and organize information so you get it where you need it, in a super flexible format.
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Tana homepage screenshot

#1 Product of the day, #1 Product of the week, #1 Product of the month

Background 

Tana needed a high-visibility launch to drive user growth and create momentum for their $25M Series A announcement. Hitting the top of Product Hunt wasn’t optional—it was critical for positioning in a crowded market.

Our Approach:

To generate these results, we designed a customized launch strategy around Tana’s Series A timing, building anticipation with targeted pre-launch outreach across startup communities, Product Hunt influencers, and early adopters. On launch day, we activated a performance-based promotion system to drive authentic upvotes, verified reviews, and real user engagement. By closely monitoring momentum and optimizing promotion windows in real-time, we secured Tana the #1 spot for both Product of the Day and Product of the Week and Month, driving thousands of web visitors and positioning their Series A announcement for maximum exposure.

Launch Day Numbers:

📈 #1 Product of the Day

📈 #1 Product of the Week

👀 4,000+ website visitors within 24 hours

50+ 5-star reviews on Product Hunt

💬 Dozens of community discussions and feature requests

🚀 Momentum that fueled a successful $25M Series A announcement