Background
Workstream wanted to use their Product Hunt launch to come out of private beta and drive more brand awareness and top of funnel installs to their landing page. Additionally, they wanted to leverage Product Hunt to drive credibility and position themselves as a market leader within their category.
We researched relevant users for Workstream in advance to their launch day and worked together to showcase their product to a variety of audiences on their launch day to maximize their brand visibility and increase distribution.
The Results
Worksteam received hundred of user signups throughout their launch period in addition to early adopter feedback from a tech savvy audience. After having come out of private beta, they are now receiving dozens of installs per day which allows them to leverage the momentum of the launch for long term effects.