Background
Tana needed a high-visibility launch to drive user growth and create momentum for their $25M Series A announcement. Hitting the top of Product Hunt wasn’t optional—it was critical for positioning in a crowded market.
Our Approach:
To generate these results, we designed a customized launch strategy around Tana’s Series A timing, building anticipation with targeted pre-launch outreach across startup communities, Product Hunt influencers, and early adopters. On launch day, we activated a performance-based promotion system to drive authentic upvotes, verified reviews, and real user engagement. By closely monitoring momentum and optimizing promotion windows in real-time, we secured Tana the #1 spot for both Product of the Day and Product of the Week and Month, driving thousands of web visitors and positioning their Series A announcement for maximum exposure.
Launch Day Numbers:
📈 #1 Product of the Day
📈 #1 Product of the Week
👀 4,000+ website visitors within 24 hours
⭐ 50+ 5-star reviews on Product Hunt
💬 Dozens of community discussions and feature requests
🚀 Momentum that fueled a successful $25M Series A announcement