Background 

The team behind Shepherd had been heads down working on product development and didn’t have the time or resources to prepare for a Product Hunt launch. Yet they wanted to make their launch day a success in order to drive more brand awareness, drive media attention and use if for investor exposure. They decided to outsource the launch preparations to us and we worked with them prior and throughout the campaign.

The Results

Shepherd became #1 Product of the day during their launch period which allowed them to drive user signups to their site which they later on used as social proof. In addition, they received a significant amount of early adopter feedback which allowed them to make valuable product iterations according to market feedback.