Product Hunt is the ultimate platform for product creators and developers to showcase their creations to a like-minded community. You’ve worked hard and spent countless hours and resources to develop your creation. Therefore, it only makes sense for you to want to have a successful product launch through this platform. 

One way to ensure a successful product launch on Product Hunt is to observe the best practices for launching. If you follow the right strategies, you can guarantee a successful launch. The day of launching your product must be as well-planned as the products you’re launching. That way, months of effort and hard work won’t go to waste. 

This FAQ guide for launching on Product Hunt is what you need to develop an informed strategy. 

What time should I launch on Product Hunt?

The best time to launch on Product Hunt is 12:01 AM to 1 AM in the Pacific time zone. While most guides will tell you that there is no magic formula to knowing the best time to launch on Product Hunt, this time frame for launching makes the most sense if you want to maximize the reach of your launch.

Product Hunt follows the PT 24-hour cycle. Therefore, launching the product using the Pacific time zone allows you to maximize the 24-hour window cycle for the website. If you can fit into this 24-hour window cycle, you have the best shot at becoming featured on the homepage of the website’s Product of the Day feature. 

Many experts argue that the ideal time for posting is between 5 AM and 8 AM because this is the time frame that gets the most upvotes. However, you shouldn’t limit yourself to that time frame for posting because your goal is to optimize the visibility of your product launch on the website. Since new products are added daily, your goal is to have your product featured for up to 24 hours on the website. It also gives you the highest amount of visibility and exposure on the website, which further increases your chances of getting more upvotes. 

We’ve seen that Tuesdays and Wednesdays are typically the busiest days on Product Hunt with Thursday now also increasingly becoming a busy day. But that also means that on these days you will face the fiercest competition and it will be harder to get into the top spots.

Mondays and Fridays have great engagement metrics while having a significantly lower amount of competition. This increases your chances to secure a top ranking positions.

Again, the strategy suggested above is based on performance data from the past. It does not automatically guarantee that you will get your desired results. One thing to note about the suggested time (and days of the week) for launching on Product Hunt is the level of competition. Given the popularity of this time, you can expect more products to be launched during this time. It’s crucial to analyze the behavior and activity of your target audience on the website and past launching performance to see what works best for your products. 

How often can you launch on Product Hunt?

Any user can post as many times as possible, as long as they have a new product or new version of the same product. 

Product Hunt implements specific rules and policies about relaunching your product on the platform. If you feel like you don’t have a lot of traction on your product during its initial launch, or you have incorporated new changes or developments to the product, you can relaunch it on the platform. Some creators have changed the product wholly based on the initial feedback. Regardless of the reason, you are certainly allowed to relaunch your product.

However, you must wait at least six months from your initial launch before relaunching. Product Hunt implemented this new rule for relaunching products to avoid the saturation of new and rapid-fire launches on the website, especially from the same creators. The goal of Product Hunt when it was first launched was to provide a platform for a community of creators to showcase and discover new products. Hence, the platform emphasizes new products or new developments to the same product. Minor changes do not warrant an immediate relaunch, so you must wait six months before relaunching. 

This rule also serves as extra motivation for creators to polish their products before launching them. This approach will prevent the need to relaunch the product. 

How do I increase Upvotes on Product Hunt?

Getting as many upvotes on your product during the initial hour of launching is critical to becoming the #1 product on Product Hunt. If you get featured, it also increases your chances of getting more upvotes on that said product.

The trick is to start working on promoting your product even before the launch date. You can participate in various online communities and Facebook groups relevant to your niche. Tease them about your new product launch and share details about your product launch. The more you provide information about your launch, the more you can build anticipation for it. 

It is important to note that you should never directly ask people for upvotes. Focus on building connections and interactions with those people you think would be interested in your product.  Build an early support group for your product, and you will see the difference once it is launched on the platform.

How do you get #1 on Product Hunt?

You can become the #1 product on Product Hunt following your launch by building on the work that you’ve already done before the launch date. You can set up an email list and send them an email once you’ve launched the product. 

The most obvious strategy to becoming #1 on Product Hunt is to build a great product. Most of your effort should be towards creating the product, then it should be easier to win over the support of the people within the community.