Developing an idea and transforming that into a product is no easy feat. However, you need to be able to showcase how useful and amazing that product is before you can turn that idea into profit. Product Hunt is one of the best platforms to showcase your new product, but for the best chance at success, it’s important to develop a foolproof Product Hunt launch strategy.

To get you started, here are the best practices you need to adapt before, during, and after the launch.

Best Practices for a Winning Product Hunt Launch Strategy

The goal when you launch your product on the Product Hunt platform is to reach the #1 spot on the featured products. That is easier said than done. With hundreds to thousands of products launched daily, you need to have the best Product Hunt launch strategy in place to succeed. There are 6 best practices that you need to incorporate into your launch.

Time Your Launch Right

Planning your launch date for the product is one of the single most important factors to take into account for a higher chance of success. With Product Hunt, you want to launch your product in those days that will bring higher engagement to your product and overall launch.

Based on experience and results from the past, experts agree that the best time to launch on Product Hunt is 12:01 AM on the following days: Tuesday, Wednesday, and Thursday. Make sure you plan your launch strategy accordingly. 

At the same time, you may want to avoid scheduling your Product Hunt launch on Mondays and Fridays. 

List Possible Questions About the Product

When you launch your product, be prepared to respond to any questions and queries about it. This is considered one of the best ways to reach the top and become one of the featured products on the platform. 

Contrary to popular belief, upvotes are not the only factors that can influence engagement on your Product Hunt launch. The questions and comments that you get on the product are also critical. 

As a Maker in the community, it is important that you are available to answer questions from the people in the community. To make it easier for you to respond to these questions (as you will most likely get a ton of them), you must list possible questions and the corresponding answers. This step will enable you to respond to more people in the same amount of time. 

The goal here is to encourage engagement from the Product Hunt community so you can create a buzz around your new product! It will carry the same weight as getting an upvote – if not more.

Set Up a Landing Page for Your Product

It is a good Product Hunt launch strategy to make yourself available to answer questions from your audience. However, it might not be possible to respond to all of them unless you have a team to help you out. One of the best ways to maximize reach and engagement on your Product Hunt launch is to build a landing page. This page will be dedicated to your launch on Product Hunt. 

Specifically, this page should contain all the necessary information that your target audience needs to know about the product. This will also help you to track and analyze the results of your launch strategy. You can formulate launch day promos to get more people excited (such as 20% off for the first 100 customers or offering them a promo code to use when buying the product). 

A dedicated landing page where the people you have referred from your Product Hunt launch can go is a great way to simplify the conversion process. It is also an ideal way for people to learn more about the product and how it works. 

When you develop a landing page, don’t forget to link to it from the Product Hunt launch page. This will make it easier to direct visitors to the landing page. 

Check Out Product Hunt Tips for Launching

Product Hunt has developed its own formula for determining the top and featured products on any given day. Therefore, there is no better place to turn to when you want to develop a winning Product Hunt launch strategy than the community itself!

Go to Product Hunt’s blog page and check out the post that details all the best practices during launch day. If you follow all of the suggestions for a successful launch, then you should be on the right track. The recommendations given by Product Hunt cover everything from the visual assets used to using video – make sure to incorporate as many of the tips as possible. 

Avoid Common Mistakes on Product Hunt Launch Strategy

Last but not least, you need to avoid the common mistakes that makers often make during the launching of their product. You don’t want to ruin all of your hard work with these common mistakes: 

• Asking for upvotes – This is a no-no when it comes to promoting your newly launched product. Users within the community must upvote a product because they like it, not because they were asked to. You should avoid this practice.
• Spamming people – It is entirely acceptable to ask people to support your launch day on Product Hunt. You can politely ask them to join your email list so they can support you during the launch or get to know more about the product, if they want to. However, refrain from sending unsolicited emails and blasting emails too frequently. Be authentic when asking for support and do not exploit people’s trust.
• Not linking to your product page – It is common for people to link to Product Hunt’s home page when promoting their product or its intended launch. However, you need to link people to your product page or else it will be difficult for them to search for your product on their own (or they simply won’t have enough interest to do the extra work). 

Product Hunt is an amazing platform to share your new products and inventions. Make the most of this platform with a winning Product Hunt launch strategy using the recommended practices above.