Background 

Due to the fact that many NFT related products are still severely restricted from advertising on traditional PPC platforms, the team behind BLOCommerce was looking for alternative channels to promote their product launch. Due to the large following of tech enthusiasts, early adopters and crypto users, they decided Product Hunt was the perfect channel to get more exposure to their target user base. We helped BLOCommerce to devise and execute a launch strategy that propelled them to the top of the homepage.

The Results

BLOCommerce ranked as one of the best new NFT products on their launch days and was featured in the Web3 section on Product Hunt. The feature which remains evergreen on the site continues to bring them new traffic and signups especially with rising interest in Blockchain platforms.